Geoffrey Cook, a globally respected cricket leader and talent developer, has joined CORE Cricket as a Founding Member, strengthening the initiative’s mission to bring structure, compliance, and long-term sustainability to the world’s vast and largely unstructured grassroots and corporate cricket ecosystem.
Across the globe, more than 85–90% of cricketers participate outside the professional system—through academies, community clubs, universities, and corporate leagues. Despite its scale and economic impact, this ecosystem has historically lacked uniform standards, credible certification, ethical governance, and clear progression pathways.
CORE Cricket—operating as a development initiative within the non-profit ecosystem of the International Federation of Corporate Cricket (IFCC)—has been established to address this gap. The platform integrates coaching certification, academy accreditation, performance benchmarking, and transparent pathways, connecting grassroots participation with sustainable careers in sport, education, and the workplace.
With decades of experience designing and leading high-performance systems, Geoffrey Cook brings deep expertise in talent identification, coach education, and ecosystem design—capabilities central to CORE Cricket’s global vision.
Speaking on his appointment, Geoffrey Cook said:
“Cricket’s greatest strength is its reach—but without structure and compliance, reach alone cannot deliver opportunity. CORE Cricket is about creating trusted global standards that protect talent, empower coaches, and give every stakeholder—players, academies, corporates, and communities—a sustainable future.”
As a Founding Member, Cook will work closely with CORE Cricket’s leadership to shape global frameworks for grassroots and corporate cricket, ensuring ethical governance, consistency across regions, and measurable outcomes.
Together, CORE Cricket and IFCC are building a future-ready ecosystem—one that recognises the silent majority of the game, aligns development with compliance, and delivers long-term value for all stakeholders who sustain cricket worldwide.
